Comme des Garçons, Started by visionary designer Rei Kawakubo in 1969, has developed from a small Tokyo atelier into Probably the most influential style houses on the planet. Its international achievement wasn't designed by way of classic advertising and marketing or mainstream traits, but via a Daring philosophy: obstacle the norm, crack conventions, and Permit originality converse louder than attractiveness. This unconventional approach turned the muse for CDG’s worldwide enlargement.
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CDG received international consideration by presenting clothes that turned down traditional Strategies of elegance. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde ideas captured the desire of world vogue editors and purchasers early within the eighties.
This world visibility strengthened the CDG Hoodie name and attracted loyal prospects from each corner of the earth.
The 1995 "Slumber" collection consisted of striped pajamas "bearing prints of identification numbers and marks of armed forces boot prints".[thirty] Contemporaneous media protection juxtaposed illustrations or photos of the gathering with images taken at Auschwitz focus camp, and also the controversy acquired Global coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was begun in Tokyo by Rei Kawakubo in 1969 and founded as a firm in 1973. The model's title was impressed by Françoise Hardy's 1962 song "Tous les garçons et les filles", specially from the line "Comme les garçons et les filles de mon âge" ("just like the girls and boys my age").
The 2006 autumn/Wintertime assortment dealt with the thought with the persona,[15] the different ways to current a single's self to the planet. Fusing personalized menswear with feminine aspects including corsets and flower printed costume fabrics, Persona was One more collection that merged the feminine With all the masculine.
CDG built a strong distribution method by inserting its goods in top rated luxury suppliers like Dover Street Market place, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave the brand name use of elite clients globally when preserving its inventive integrity.
In 2017, the organization released a different fragrance, Concrete, and marked its launch inside the US which has a dinner curated with the artist and chef, Laila Gohar.
Every retail outlet was designed as an artistic Place, maximizing CDG Hoodie's reputation for innovation and giving purchasers an immersive retail expertise.
Along with the increase of online shopping, CDG expanded its get to by featuring collections via official and partnered e-commerce platforms. Social websites and manner communities helped spread the brand name’s identification, building items much like the Engage in Heart tees and Converse sneakers viral globally.
The CDG x Converse Chuck Taylor became one Comme Des Garcons of the most regarded sneaker collaborations on the globe, serving to CDG get to world-wide mainstream visibility whilst staying genuine to its edgy creativeness.
Comme des Garçons’ runway exhibits in Paris are famous. Kawakubo’s theatrical displays, frequently extra like art installations than fashion demonstrates attained all over the world media coverage, reinforcing the manufacturer's status for groundbreaking creativity.
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The organization also generates a line of agendered fragrances, a lot of that are unconventional on this planet of perfume and aligned While using the styles of its garments.[6]